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The collaboration with THE GUESTLIST came about in the form of an award generously granted by the Südwolle Group, The Woolmark Company, Peterseim Strickwaren, and THE GUESTLIST, following his graduation show at the Royal Academy of Fine Arts. This combination of technical- and industry-know-how with fresh ideas straight out of school is innovative and forward-thinking. Linus’ debut collection was shown at the Mercedes-Benz Fashion Week Russia in Moscow by invitation of the Russian Fashion Council under the Global Talents Program in October 2019. His designs explored adolescent concerns of not fitting into a grown-up world. Specifically, this collection was set in a forest rave in Stockholm, connecting modern raving culture with new ways of preserving nature and craftsmanship. This is a theme that has been translated into his collaboration with THE GUESTLIST, encompassing contrasts; of technical materials versus natural input, and daytime-tradition juxtaposing nightlife-freedom.

With a need to create a sustainable future, Linus initially used to source deadstock fabrics. “The absolute majority was other people’s waste, which I’ve been using and recycling for different aspects,” he shares. He taps into the colors of the Scandinavian sky in the summertime and the promised freedom of rave parties amongst the trees. This extended metaphor plays into his theme for his new collection for THE GUESTLIST, with the vision of going against the grain of an industry that is too often marred by unsustainable practices. Working with THE GUESTLIST plays into that tension - aiming to alleviate it somewhat - through creating garments for the future of fashion that are of the highest quality, and can be loved, worn again and again, and revived at THE GUESTLIST’s Cashmere Spa.


Small details, such as frays or plated ribs, add texture to each piece. They are eye-catching and made to be noticed - both visually and conceptually. Linus’ collection for THE GUESTLIST is based on the idea of “Merging the new world together with an old perception of what exclusivity and luxury means. I want to put conventional exclusivity on a tipping point, and put it in contrast to a younger, less heritage-based audience, allowing a new generation into society’s secluded spaces.”

In THE GUESTLIST collection, this is achieved through his use of color and print in the knitwear. Taking a traditional checkered pattern, Linus has placed it onto a color gradient combination: of “one earthy, traditional tone (beige or brown) and one bright, energetic color (green or blue).” By combining these pieces with contemporary versions of classic garments such as the white shirt or tailored trousers, modernity and heritage merge to create a forward-looking silhouette with a romantic nod to our past.


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