"...this could be exceptionally preppy, but the Swedish designer Linus Leonardsson decided otherwise. At
Mercedes-Benz Fashion Week Russia, they (in collaboration with THE GUESTLIST) showed a perky collection in which splashes of turquoise, purple and green transform familiar things in an instant. This combination of fun and glamour is perhaps what we really want now."
- Harper's Bazaar Russia
Forget everything you know or think of about Scandinavian design... At MBFW Russia, he presented his graduate collection, inspired by raves in the forest of his native Sweden. The fun, original pieces came in very bright colours like fuchsia, acid green, electric blue or purple, and also featured floral prints. From gowns to dungarees, to blazers and high-neck tops, pieces were intentionally out of proportion and even featured strategic cuts on the torso or the armpits."
- Arnau Salvadó, METAL Magazine
"Full of psychedelic promise and eccentric hope, expanding onward into the digital realm where anything and everything is possible... There’s also a super trippy, far-out visual to give us a welcomed up close and personal look at Leonardsson’s latest offerings, with a side of nausea to boot. If you don’t need to lie down and focus on the corner of a room after checking out a new collection are you even doing fashion week?"
- Lewis Cameron, KALTBLUT Magazine
"Blurring fun and glamour can be a way to emphasize social issues such as the demolition of gender conformity and the importance of sustainability. Feast and fantasy come together in 1970’s inspired garments made with recycled materials to ensure lowest environmental pollution possible. The Rare New World collection upgrades traditional conservationism under the onslaught of opposing cultural forces. Be bold, be brave, be ABBA!"
- Stephen Rabimov, Forbes Magazine